Equal parts gin, Campari, and sweet vermouth, the Negroni is one of the world’s most iconic cocktails. The drink dates back to the early 1900s, when Count Camillo Negroni asked a bartender in Florence to stiffen his Americano cocktail—made with Campari, sweet vermouth, and soda water—by replacing the soda with gin. That small tweak cemented the Negroni as a benchmark of balance: bitter, sweet, herbal, and strong.
This non-alcoholic Negroni takes the same structure and adjusts it to account for the difference between NA and regular spirits. We start with a gin-forward ratio (Monday Gin is our favorite classic option) and reduce the amount of sweet vermouth (we use Roots Divino) since less sugar is needed to balance without alcohol. But the real key to making a non-alcoholic Negroni work is the bitter red liqueur, and nothing comes closer to Campari than Giffard Aperitif. Its intensity, bitterness, and rich texture give the drink the grip and structure it needs. Most NA aperitifs taste great in other cocktails, but Giffard has enough punch and classic flavor to really deliver a true Negroni experience.
The final touch is a generous dose of All The Bitter’s alcohol-free bitters, which add depth without changing the character of the drink. The result is balanced and bracingly bittersweet—exactly what you want from a non-alcoholic Negroni.
Find everything you need to make this drink in our Negroni Kit.
Want something easy?
Not every night requires a complicated cocktail. Our favorite easy drink is bitters & soda—refreshing, balanced, and good for your gut. Just add a few dashes of our non-alcoholic bitters to sparkling water, with lemon or lime if you're feeling fancy.